The Internet extension .swiss becomes more visible – a common denominator for the benefit of the whole of Switzerland - dot.swiss

The Internet extension .swiss becomes more visible – a common denominator for the benefit of the whole of Switzerland

Starting from the protection of the “Swiss trademark on the Internet”, OFCOM has developed a common denominator for the Swiss community with the Internet extension .swiss. Numerous companies and organisations now have an Internet presence with a .swiss address, and the trend grows upwards.
The advantage when searching: when the ending .swiss stands behind a name, the searchers can be sure that the applicant has been checked by the Confederation prior to allocation. For example, is basel.com or basel.ch the official site? At www.basel.swiss the user can be sure that it is an official website.

When Swiss companies and organisations check the use of the .swiss extension just as naturally as those of .ch or .com before each new website or re-launch, then .swiss Internet extension will have made its place in digital Switzerland.

Read more about it: OFCOM Infomailing No.51 (in German, French or Italian)

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